At DMEXCO 2009  in Cologne  Neue Digitale / razorfish introduced its new multitouch application `razorfashion´ on dreaMTouch in 46″. Razorfashion is an instore-application for the retail sector, which is e.g. supposed to be placed in the lobby e.g. a department store. It enables visitors to select and compose their favourite outfit on the screen and directs them directly to the store(s) where they can finally buy the garments.